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SouthwestAirlines was originally incorporated to serve three cities in Texas as Air southwestairlines on March 15, 1967, by Rollin King and Herb Kelleher. According to frequently cited legend, Mr. King described the concept to Mr. Kelleher over dinner by drawing on a paper napkin a triangle symbolizing the routes.
Some of the incumbent airlines of the time (Braniff, Trans-Texas, and Continental Airlines) initiated legal action, and thus began a 3 year legal battle to keep Air southwestairlines on the ground. Air southwestairlines eventually prevailed in the Texas Supreme Court, which ultimately upheld Air southwestairlines right to fly in Texas.[3] The decision became final on December 7, 1970, when the United States Supreme Court declined to review the case without comment. That date is considered by many to be the de facto beginning of deregulation in the airline industry.
The story of southwestairlines legal fight was created into a children's book, "Gumwrappers and Goggles" by Winifred Barnum in 1983. In the story, TJ Love, a small jet, is taken to court by two larger jets to keep him from their hangar, and then to try and stop him from flying at all. Taken to court, TJ Love's right to fly is upheld after an impassioned plea from The Lawyer. While no company names are mentioned in the book, TJ Love's colors are those of SouthwestAirlines, and the two other jets are colored in Braniff and Continental's colors. The Lawyer is designed to resemble Herb Kelleher. The book was adapted into a stage musical, "Show your Spirit," sponsored by SouthwestAirlines, and playing only in towns serviced by the airline.
SouthwestAirlines founder Herb Kelleher studied Pacific SouthwestAirlines extensively and used many of the airline's ideas to form the corporate culture at Southwest, and even on early flights used the same "Long Legs And Short Nights" theme for stewardesses on board typical SouthwestAirlines flights.
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Terms and Conditions. Privacy Policy. ©2007 Southwest Airlines Co. All Rights Reserved